Put on a Smile

Whether you are part of today’s tech-savvy workforce or a customer influenced by social media, the results are in . . . you respond well to video messaging. That’s because only 7 percent of a message is conveyed by words; The remaining 93 percent breaks down to your tone of voice, 38 percent, and the rest, 55 percent, is body language. Those amazing facts, published in an article from UCLA, prove that more than half of your message is expressed through your body language.

Your facial expressions are key components of body language. And the most important facial expression is . . . your smile. Your face broadcasts how you feel about yourself and how you feel about your listener. An engaging smile is universal and helps you connect with one-another.

Here’s a little known fun fact: People can also HEAR a smile. When you smile, the soft palate at the back of your mouth rises up and makes sound waves more fluid. This helps give you a warmer and friendlier tone. The opposite is also true: When you frown, the muscles in your mouth pull down, and your voice will sound more clipped and irritated.

Whether you are a complete novice or an on-camera expert and regardless of your business, profession, or trade, you need to share video content that is clear, concise, and engaging. Because more than half of your message is conveyed through body language . . . and it all starts with a smile.

SO put on a smile and give a good, lasting impression.

Category: Episode
About The Author
- Daniel is the Executive Producer and web developer of Founder's District TV. He has been a member of Toastmasters Founder's District since 2005 and is now serving as the Club Growth Director for 2015-2016.